This program conducts interviews with entrepreneurs and representatives of SMEs discussing about current business issues and publicizing new business formulas and innovative products.
Pocoví presented the company business lines and answered questions about the importance of knowing the emotional impact on different sectors of the economy. Knowing the response of individuals to a marketing campaign for example, we can predict that consumer behavior before it occurs. That way we can set up our campaign to optimize spending.
You can hear the full program here: