Students from the 10th edition of MBA Junior School of EDEM, Raquel Adam, Nacho Hervás, Javier Mas, Antonio Pareja , Andrés Subirats and Beatriz Penadés, introduced today their Marketing Experience in the field of travel retail for Lancôme draft that brings students from around the world to attend to present experiential marketing campaign that will generate the greatest emotional impact on the consumer.
The plan of this team, that wanted to have one technology of the selected companies in the third edition of Lanzadera, was the design of a campaign as experiential marketing for the brand Lancôme.
Their proposal is developed at Beijing airport and it consist in create an unforgettable experience for travelers who use the waiting time between flights to enjoy the actions that luxury brands want to provide them to enjoy waiting and generate a better memory brand.
This experience has as main objective to improve the mood of all those who come to the point of sale of Lancôme, inviting them to take a selfie at a totem that has the emotional facial recognition system of Emotion Research Lab and returns photography with the emotional state and emotions of the people who appear in the photo. Subsequently, travelers pass to enjoy a whole multisensory experience based on the enjoyment of live music, dancing and treatments and finally they have the option of repeating the photo and obtain, if their emotional mood has improved, a voucher in brand products.
You can watch in this video how was the presentation:
Thanks to this partnership highlights the synergies that can occur at Marina de Empresas , as in this case has taken place with EDEM business school and Emotion Research Lab, from Lanzandera.