PRI, the main political formation of Mexico, is interested in the neuropolitics as a tool for women’s leadership in politics.
Leadership of women in politics is the topic of discussion at the meeting “Women and political power” today organized by the Institutional Revolutionary Party (PRI) at the state of Puebla, in Mexico. María Pocoví, CEO of Emotion Research Lab, as an expert in emotional communication and Facial Coding, has been invited as a speaker to explain how neuropolitics is a key tool to build a leading candidate.
Pocoví defends the undeniable ability of women to lead a new policy integrating emotional intelligence. Beside it involved two other speakers with a distinguish career in the study of social and political role of women: Adriana Paola Palacios, an expert in communication and sociology of development and gender; and María Elena Bravo Hernández, a specialist in gender perspective in public policies applied at sociologist.
More than 150 people attend this meeting that inaugurates the state steering committee president Ana Isabel Allende.