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What do they say about us?


What do media say about us? Press, both generalist and specialist, highlighted these weeks the great atractive of Emotion Research LAB as the only spanish company with self-technology of facial emotion recognition consolidated in the fields of marketing, retail and politics, in a market in marked expansion. Annual growth is 30 % and is expected to exceed two billion euros in 2018.

Some references we have been quoted in the blog already.Others, we collect them in this post.


Expansion stresses that facial recognition companies are in the crosshairs of large international companies.It echoes the acquisition of Emotient by the giant Apple and Emotion Research LAB presents a juicy opportunity for investors. It also warns companies of the need to establish an emotional connection with their customers. “Mistake is to think that the decision to purchase is part of a rational process. Only emotional analysis discover the reasons that really move the behavior of their consumers”, says María Pocoví, CEO and co-founder of Emotion Research LAB.

Wwwhatsnew highlights the possibilities of our software and wonder “Why do election polls and consumer surveys fail?”. “According to the neuroscience traditional methodology fails” they collected. Emotion Research Lab has developed technology that adapts to large panels of online surveys and analyzes not only the emotions but the degree of attention paid by the respondent, through eye tracking. In addition, wwwhatsnew share with their readers  our demo.

Hypertextual recognizes that large technology are investing in facial emotion recognition startup, “which will mean millions generated by vast networks of most reliable big data in history“. And it scrutinizes its chances: “In the healthcare system, imagine the case of a frightened child, through facial reading would save hours of intensive deduction and possible human error. As Maria Pocoví said, it might even “help autistic children to communicate.”

ABC, in a lengthy report, focuses on the field of neuropolitics: “One example is what Emotion Research Lab has made in Mexico: they used the cameras that recorded different speeches to analyze the face of the attendees and quickly adjust the message to their expressions.” “Initially , the goal of this software was that leaders learn how to send the right message to potential voters. But potential has grown and now is the press, political opponents and even companies which are engaged in analyzing politicians to discover what their true intentions are.”

eldiario.es had already done it to analyze micro expressions in the tense face-off between Pedro Sánchez and Mariano Rajoy before the elections of December 20, 2015.

And Antena 3’s tv program Espejo Público, pioneers in incorporating emotional analysis of the faces of the current political scene in a television. With them we have secured an interesting collaboration that we realize in this blog and our Emotional Political Barometer.

El Correo Gallego tells in an extensive report that “companies and political parties hire Emotion Research Lab services to analyze what emotions their advertising, their products or their candidates transmit and how they are perceived by consumers and voters.” And they dedicate an editorial that makes us the only company in the Spanish geography that has developed technology and facial emotion recognition algorithm  and the rise of it into a new market.

El Referente highlights this spanish innovative initiative in its potential to facilitate the growth of enterprises to achieve the connection of consumers with their brand analyzing the emotions of users who consume their product with results in less than 24 hours and a much cheaper price which offers traditional methodology. Emotion Research LAB opens round of investors while strengthening its market in Latin America.

Precisely from Latin America El Economista highlights the importance in the neuromarketing market and its application. In El Salvador Emotion Research Lab has signed an agreement with AXIOS.

La revista with ‘La neuropolítica está en campaña’ echos an extensive report on neuropolitics published in The New York Times in which political advisory strategy Emotion Research LAB took in their work with the PRI of Mexico was addressed.

In Vespre a la 2 of TVE exemplifies in the face of the reporter and co-founder of Emotion Research LAB, Alicia Mora, working of facial emotion recognition technology. How do they feel?