Maria Pocoví, ciudades creativas, emociones, facial coding

“A decade ago we were able to pay attention ten minutes, today only five seconds“

“We received the news in 140 characters, we see habitually three minutes videos, write increasingly shorter messages. The average attention span of a person today is 5 seconds, ten years ago it was ten minutes. Young people are losing the capacity of attention. If urban space wants to connect with consumers it needs new ways …




Istanbul Brand Week (II): The Experience

Today is the last day of the Brand Week. We already have photos and video of María Pocoví’s presentation, and the realization that neuromarketing is booming and there are many companies interested in implementing Facial Code in their analysis to design emotional advertising products and test them. We leave you some pictures of the event: …